Ecommerce strategies for displaying product prices

, |

The product pricing should never be a hurdle for customers to make a purchase decision, hence it is advised to display product pricing as prominently as possible. A clear understandable price display for the products helps customer to have a great user experience. The prices should not be too high for users to forget about the product and shouldn’t be too low to leave money on table.
A product display pricing is an important element on product’s price page so brands should not overlook this simple thing that is very obvious. Price consideration is an important aspect in making an overall purchase decision. For retailers it is highly important to clearly display and update the product pricing to make it easy for visitors to shop. The pricing display should be placed in high visibility areas on whatever devices your shopper is online, it should be highly readable and understandable. For example, if there is some offer, it should be marked with attractive colors. Given below are some of the tips for product price design:

Proper Display visibility


Most E-Commerce retailers commonly put a product’s pricing close to product title which optimizes the visibility. A display of product price right beside the product line will help shoppers to primarily see a product image, title and price at same place. This will higher the chances of them buying the product. Other pricing design placements are put near call to action button like Add-to-Cart buttons.


Pricing tags held near call-to-action button higher the chances of action being taken by the user. The main objective here is to create a call-to-action plan where the shoppers get all the elements of purchase decision at one place.


In some cases, prices are placed at multiple locations of the product page for call-to-action purchase decision as well as placing it near the product details.

Highlighting the Discount

Brands should always put special pricing with highlighted texts. If your store is putting up a sale, give your customers a clear view about the discount they are getting, compared to original pricing.


The above image shows a clear view of the discount given to customers, the original price is being checked off, and it also shows total discount given and final payable amount by the customer. It also shows till the date the discount is valid hence customer have all the information handy. A call-to-action “Customize” button helps to start a buying process.

Price Range display

Some clothing items are placed in combination sets so a user would not know the exact price range. In such cases, the brands can simply put a range of the pricing product. Once a user makes a particular selection of the product, they get to see the exact price of the product. Most times the pricing range is given by the seller since the price highly depends on the size, material and color selection.


Sometimes the brands would know exact price of the product, in such cases the range of possibilities is given. After a user makes a selection, dynamic update is given to them that will reflect the exact price the user has to pay.

Display Shipping estimate On-page

Most customers have Shipping orders so you can design your product detail page that offers on-page shipping estimates. Brands today are designing their pages so that customer gets all information on one page. The shoppers can enter a zip code, which will give them complete shipping cost along with estimated delivery date.

The total cost of shipping includes the cost of the product too; it gives users a good experience with design that includes all-in-one details. If the item is eligible for free shipping or the products are available as free shipping then it makes sense to display that too in the product pricing list.


Currency Selection

If you are selling your products in different countries than you can make use of currency selector that the shoppers can select based on their location.


Ecommerce sites having a currency selector, provides a good user experience design to the customers especially if store is paying internationally. When the user changes the currency selector, it should automatically reflect a new currency to the users.

Share this:
Share on FacebookShare on Google+Tweet about this on Twitter

Related Posts

Leave A Reply

Your email address will not be published.