Personalization is a one of the best ways for reaching a consumer’s heart but how does one know take a forward step towards this growing trend? Consumers are looking for relevancy in the choices they are looking for in terms of products and offers. When they get what they are looking for, there is more likelihood they will buy the product. So, personalization overturns the whole marketing game by increasing the purchase power.
With personalization, the brand is actually making customer at the forefront by providing detailed information relevant to their choices. Customers feel more at ease with uniqueness they feel with the product and the brand. Customization is the key to win consumer’s heart with innumerate social media methods and the analytic tools to make customer’s journey a very fruitful one.
Steps to Personalization:
Many websites have back-end tools that save visitors information and the details are then used to craft personalized content to serve their needs. There are four things one can do to make personalization work:
- Knowing your current customer
When a visitor visits a website, he becomes a unique person called as “identity” in technical terms. Most websites save this identify on their backend systems by using HTTP cooking, these are small pieces of data that associates each individual visitor. The only limit with such method is to track the identity when it comes to multi-device web user. A user could be online on different devices while making a purchase, the system still has arrangements to treat it as one single person and make personalization work.
- Studying the purchase history of the customer
Ecommerce businesses work on research and data that is collected from previous shopping history of the shopper. There is critical information that helps brands to take steady steps towards achieving their business goals. These analysis gives them information on where total number of purchases happened and its prices. It also gives information on which products were purchased, added or removed from cart, visitors browsing history that includes their first and last visits, the pages they visited, etc.
- Personalization code
Personalization code helps to keep track of the visitors, what they are doing, how they visit the site. Personalization codes helps to create historic data of visitors. It checks from visitors who visit for first time, when usually they come online, what pages do they visit, when they make purchases, etc.
- Experimentation and Testing
This is final stage where ideas are decided and implemented. All successful businesses have rose to bigger heights with trials and tests. Personalization occurs when one has tested it before and tried one or the other methods to make it successful. Brands can keep trying different ideas till the time conversions do not happen. Some areas of a website where personalization can be neatly planned are products pages, and calls to action button. There is whole lot of free online information available online that helps people to do research and implement A/B test ideas that will give good personalization information.