Smart Phones are one of the finer things, the new Internet mobile has got us and yes it has surely helped marketers much. SEO for Mobiles are a new in-thing that helps business focus on getting customer engagement through those tiny small screens. The average smartphone conversion rates are pretty high at 64% as compared to desktop conversions according to Formstack. This only goes on to speak volumes how mobile design and applications help in getting customer engagement.
Here are a few guidelines that will help you with SEO-friendly designs for your mobile site:
- Very minimal small pop-up window – mobile screens are already tiny, make sure to have small pop-up or no pop-up at all. The final aim is to give your users the best UX experience.
- Mind the size of the fingers – Your mobile applications should be designed to provide optimum user experience. The App needs to be designed for big as well as small fingers.
- Titles & Meta descriptions – Google officially allows the use of 78 characters for the title but better stick to earlier 70 characters to avoid any cut-off. Meta descriptions should also be kept at 130 characters or less as recommended.
- Simple Design – Mobile designs should be kept as simple as possible to avoid cramming the screen space. The on-page content should be kept short and focused and always have clear CTA’s for easy clickability.
People are using mobile just for everything today, it acts like a mini world of Internet. It is highly important for businesses to create informative mobile applications.