Owned Media is the digital marketing channel that a company has complete control over. It includes blogs, websites and the content that the company owns. The company creates its own content, publishes it, owns it and shares it. So, the entire credit for the success of the Owned Media marketing campaign goes to an organization.
Owned Media consists of the campaigns taken over by the business such as email marketing campaigns like newsletters, etc. Owned Media has many advantages just like any other forms of media.
Owned Media is a controlled media, the organization controls every action plan that has been initiated. Owned media has greater market longevity as the content never disappears from the social websites. It’s a cost efficient method that truly gives the best benefit to the marketers.