Paid Media is much like traditional form of Marketing with new methods and ideas. It’s an external marketing that involves a paid placement of your ad. The Paid Media is very much in vogue and includes PPC advertising, display ads, branded content and the likes. It is one of the most powerful components that help boost your market and revenue growth. It helps to build brand awareness for your online business.
WHY Paid Media?
Typically, you may find it antiquated to use Paid Marketing since the very notion of you using paid media is to minimize the risk. For customers, the very first experience with your brand may be a Facebook post or a Tweet and that opens the door for your customer to begin a purchase journey with your brand.
Paid Content will get potential clicks irrespective of whether your brand is new or old. Paid marketing data is easy to collect and provide detailed statistics like views, clicks and the shares on the paid content. Paid Content and the entire media tools work very mysteriously, you will never know why some content did well while the other did not. Paid Content will ensure that your content is seen, clicked, followed, shared, retweeted and bought depending on what content you prepare and how it influences your market.
Social Networks Paid Media:
Facebook – Facebook lets you target your ad based on different metrics like age, gender, location, language spoken, interests and behavior of the user.
Twitter – Twitter is a similar platform that helps to promote your tweets by giving you bigger exposure. Promoted tweets are used to bring awareness to your business.
Instagram – Instagram has over 400 million users, it surely has much to boast about. You can pay for photo or video ads for your content to be promoted on user’s feeds.
Paid Marketing has come a long way and it definitely gives result when used in tandem with earned and owned media.