Businesses are ever so looking for ways in which they give Omni channel experiences to their customers in different ways than one. For this, they need to re-upgrade and keep upgrading ways to manage, store and present their information to the users. The commercial changes are abrupt; to keep pace with all what is latest is a challenge. Shoppers now have more ways to make their purchases, he can buy from a website, a physical store, a mobile app, shop on Amazon, Chatbots are in place for people to order their products on messengers, the list goes endless with many options for buyers.
Businesses today are seeing market channel explosions, the purchasing power lies with customers and hence they have varied ways to buy their products. There are b2b business surfacing, mobile applications, vendor website, etc. for buyers to directly buy their products. A Gartner research stated the 89% of businesses believed that customer experience was their differentiating business factor for the year 2017. Let’s run down few pointers on Omnichannel Commerce:
Most businesses today require a customer pleasing content and product information to make users aware of the brand and increase their loyalty. For this they require customer information from a website or an app that the customer may be using. Most companies have their products and customer accounts distributed along separate systems. Every separate system have its own mobile web or a website, it has its own schema, database and user interface. They combine all of these information to manage and present it in one single use. Compared to this, an Omnichannel environment provides several different CMSs that helps to effectively distribute, duplicate content management.
Present CMS system
Today, major Ecommerce platforms are content management systems. There is very minute difference between an Ecommerce CMS and the other. The present system manages content with typical CMS system that includes methods to interact with applications. The graphic user interface allows non-technical staff to manage product information. They can also create, read, update and delete the content.
The present CMS models work really well for single channel businesses. Omnichannel environment provides product information having several interfaces to manage. The current CMS settings helps only for a single use Ecommerce websites, it wouldn’t really benefit if have your mobile app or wanting to install a chatbot. Most times, with the use of present CMS system it will require their own graphic user interface, database and presentation.
Omnichannel requires new CMS system
The old CMS systems may only work for single user interface, it cannot handle or rather provide a good subsitute for consolidated Omnichannel customer experience. For some organizations, the eventual solution would be to separate the managemet, store and present product informaiton in different applications. Its nothing sort of less than a headless CMS system.
A headless CMS system provide unified data and maintainence, the developers call it as CRUD. CRUD stands to create, read, updata and delete, it allows for many presentations. The idea here is pretty much simpler. The first step is choose good database for the information you are looking for, then you can mix and match the data dependings on use of content or financials.
A management applications helps to maintain content and present the application programming interface for integrating with other systems and applications. Business can develop diffferent applications to present product information to the shoppers. The apps will use different APIs for accessing the product information and return the customer data. An ecommerce site requires a built-in API that results in giving you a fast and secured store. Mobile application can be developed separately but also relying on API. The information found on mobile app and website should be same since they are both being pulled from the same source.
A headless CMS approach is a better option if you are looking to compete on customer experience in Omnichannel commerce. Choose the best headless CMS solutions in the markets that suits your business requirements. There are enterprise level software that are used for mid-market businesses.