Optimizing your website for Mobile Devices


Ecommerce sector is rapidly growing and time and again more importance have been diverted to making websites more mobile-friendly. The millennial generation of today are using less and less desktops and more of mobiles when it comes to shopping, emailing and social networking. The endless amount of time that people spend on mobile devices is big enough reason to make changes on websites and make it more user-friendly. Mobile Ecommerce has led online retail industry to grow exponentially with over 2 billion people making use of mobile phones for all eCommerce transactions. In US alone, the estimate is targeted to grow by 40% by the end of 2018. With this data and upcoming growing usage and knowledge based user perception, more and more people are getting onto online retail buying and selling. Let us discuss three basic steps the store owners may look into to:

Uses of Mobile

The basic functions of a mobile device are to ensure giving its users same accessible points as in the desktop. The screen size of a mobile and tablet is small so sometimes it becomes pretty much frustrating for users to widen the screen every time to click on an online webpage option. A mobile site makes it all easy for users to navigate through the site and give its users best experience. Mobile versions of the webpage are split into 3 main types: responsive websites, mobile subdomains and dynamic content:

User of Mobile

It is recommended to make use of responsive design wherever possible. It helps mobile layouts to properly fit into mobile screen and no changes to code or the structure of the wesbite. The use of mobile subdomains and dynamic content serving may work good but with less functionality in cases where responsive designs are not always possible.

Speed of Mobile

Customers today are looking for greater experiences with websites whether on desktops or mobile devices. Hence, slow loading times are a little off-beat when it comes to analyzing the speed of the website and user experiences. The short user attention span brings in greater challenges for website owners to make their sites more user-friendly and give faster results. The statistical data calculated between 2012 and 2014 showed the average size of webpages doubled which further led to a rise of 30% by 2016. All this clearly demonstrates the need to have faster loading times for webpages and have a smoother experience.

User-friendly webpage load times

The site owners can estimate the site performance by using Google Pagespeed tool; these tools do not necessarily measure the speed of your site. The sites are based on some basic but firm criteria that do not take into consideration real world situations; it doesn’t affect a user from other country visiting your site.

Technical fixation

To make a webpage load more efficiently, it requires a lot of developmental work although there are several means through which it can greatly impact the performance of the webpage:

  • Hosting – every website requires a host server, if it’s a shared hosting than it may impact the load times so changing to a good hosting provide can show positive impact on overall website page.
  • Images – Images are probably a common issue the websites face because they are uncompressed image that takes a huge amount of space and thus affecting the loading of the website.
  • WordPress – WordPress uses a lot of plugins, if unwanted plugins are removed it can drastically show up on load times.

Google’s Mobile-first Index

Google’s “mobile-first index” announcement in the year 2016 has taken the mobile development markets by storm. Time and again their updates have shown that mobile designs are first preferred and the sites may get negative markings if the site are not mobile friendly. Mobile first Index is specially been revealed to give more importance on mobile technology hence it is a slow transitioning to crawling and indexing the web’s content from mobile point of view.

Mobile first approach is targeted to make websites more responsive, usually the sites developed by Ecommerce developers are by default responsive. Google webmaster tools use “fetch and render “tool to stimulate by Googlebot that shows if the content is blocked or read by Google.


The above image shows how Google interprets the page and how a user sees it and shows the resources that were not loaded. You can also see technical information in “Fetch” tab, this information helps to debug the configuration of a mobile page and search for errors. Given below is a Mobile usability report giving overview of issues detected:

Mobile Usabillity

Ecommerce retails can easily transition from desktop websites to Ecommerce mobile through responsive web designs. It helps for higher turnover through retention since customers are looking for faster load time. Mobile websites are preferred first compared to desktop designs as clearly announced by Google. There are several reasons as to Why mobile friendly websites are need of an hour!

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