Today, Ecommerce highly depends on SEO practices as one of the parts of the overall marketing strategies. People globally are submerged in creating and implementing strategies that will help them rank their websites on the top positions. Competition is at its top most position and so does the amount of competitiveness that brands shoulder on each other that makes processes more refined and exemplary. The overall motive of an Ecommerce website is to make maximum profits from selling online hence let us discuss few of the Top SEO practices used in Business sites:
- Best UX Experience website
- Keyword Research
- Include the Backlinks
- Good Content consistency
- Social Media
- Rich Snippets
Sites today are more prominently focused on giving optimum best experiences to the users; this not only enhances the reputation of the brand but also helps to build Brand Awareness. Websites should be designed keeping in mind the user experiences with appealing designs, engaging user interface, easy to browse on any device. Google has time and again came up with their updates for having responsive mobile sites. It is the website layout in the mobile in the format that gives ease to the users in finding menus and clickable options.
The whole idea of Content online is built on Keywords, the users search for particular items on Google searches and the search engines skims through all pages online having titles, subtitles, body text to match with the keyword and then disperses the results to the users online. Optimization of the website is highly important by putting keywords in the content. Google keyword planner helps to research and find highly searchable keywords that can be included on your webpage.
Backlinks are an important SEO practices that helps to get your website link on other famous websites that redirects traffic to your own website. It helps search engines to notice the popularity of your website and hence helps in better ranking. Methods to include backlinks in your content for gaining traffic to your Ecommerce site are Blogging, broken links, interviews, product reviews, etc.
We already know whole Internet is powered by words and more words. One cannot ignore the fact that to attract more traffic, one has to give consistently pure and original content. While using any kind of strategies, it is also highly important to give relevant content to the users. Users are constantly looking for similar items so with the help of Big Data available across the net one can find user preferences and craft content that they want to see or rather would be delighted to see. SEO totally works on the WORDS GAME, relevancy in the keywords used and the words used by user searches makes a major difference to get traffic to your website.
Social media is everywhere, even if a person is not an online shopper, he does network on social networks. Brands should consistently be focused on spreading awareness about their brands through social updates. A Payfort Report suggests that over 85% to 90% of Internet users are present on Social networks. Clickable links directed to your website helps users to find a way to your brand and eventually leads and conversions. It is a process that is far-sighted but not unreachable.
These are the additional information that is published in the search results; it can be put through the means of product reviews, ratings, etc. Rich snippets help to give out more information about your Ecommerce sites that help the users to understand what they can expect from the site. Rich Snippets have so far not technically proved to be useful for SEO purposes, but we are ruling out that it has no role to play. They are somewhere connected to giving users information.